SEO challenges for your business

Making your website a lever for growth requires that it generates traffic, so that it is visible. Whether it’s developing a merchant site (to sell), an informative site (to produce quality content and attract a demanding readership in its field) or simply a showcase site (to make its activity visible and inform potential customers), the development of a natural referencing strategy is an essential lever for growth.

But why be accompanied by a specialized agency? SEO, isn’t it a sum of techniques that you just have to learn through tutorials and videos on the Internet? Can you not carry out the necessary actions in complete autonomy?

The amount of information available online readily gives the illusion of easy-to-learn knowledge and easy-to-apply methods. However, natural referencing is not only a lever to operate: it is also all the machinery on which this lever is based, an eminently complex and precise machinery. From the outset, your website must be designed as “SEO friendly”, designed to attract Internet users (choice of keywords, qualitative content, optimization of site visibility), to keep them on your pages (technical quality of the site, ergonomics, ease of navigation) and ultimately to get them to take action (request a quote, fill out a form, leave contact details, register, buy, etc.). So many specific points that require specialized skills.

What an SEO agency can do for you

An SEO agency is a structure made up of SEO professionals (web developers, SEO consultants, web copywriters , graphic designers, marketing experts, etc.). An agency is mobile, adaptable: it will consider your needs and act accordingly, with adequate methods, because there is no model website or absolute SEO strategy that could apply to all companies and all activities. On the contrary: your SEO needs depend on the nature of your business and the type of site desired.

This is why the work of an agency begins with an SEO audit. Consider what the Eskimoz agency offers in terms of auditing: its team will assess the general condition of the site and each of its pages, check the technical foundations, uncover any obstacles that hinder your growth, determine the level optimization of each page, take stock of your visibility (your positioning on search engines, the quality of inbound links). At the end of the SEO audit, the agency will define specifications and establish an action plan to be carried out in order to improve all aspects of the site and attract more and better traffic.

The added value of an SEO agency is the transmission of knowledge. Being accompanied by an agency does not mean being totally dependent on its services. On the contrary, a quality service provider will work in complete transparency, telling you what he is doing and why he is doing it. SEO does not have an end in itself: there will always be more traffic to acquire, more leads to target, more conversions to generate. The agency has therefore finished its work when a solid foundation has been laid, the walls are sturdy and the interior has been decorated: it’s up to you, then, to lead your boat.

Getting support from an SEO agency: practical cases

Let’s imagine some practical cases of support by an SEO agency, depending on your type of activity and your needs.

I have a geographically restricted activity

I exercise a craft or liberal profession. I work alone in my workshop or with my clients. I receive my clients or my patients in my office. My activity is restricted to my immediate geographical environment (district, city). Why would i need a seo service in delhi?

Because SEO is a growth lever that also adapts to local needs. This is called local SEO , and its goal is to attract customers in the same neighborhood, the same city, the same community. It promotes its activity (showcase site) while positioning itself on a request comprising a type of activity or product and a geographical location (for example: “dental surgeon Charenton”), with display on a map. You should know that 25% of requests on Google are local in nature, and that 80% of Internet users looking for a service do so in their wider ecosystem.

I run an SME and I am looking for new clients

My SME already has its website, but our activity is niche and we are looking to acquire new customers, if possible by widening our target. What can an SEO agency do for us?

Developing a website to make it SEO friendly takes time. Now, when you run an SME, time is precisely what you lack the most. Being supported by an SEO agency allows you to play with all the SEO levers for overall optimization – technicality of the website that will serve as a showcase for your activity, choice of keywords that best match your needs and offer you positioning fast (depending on their relevance and the competition: it is about finding the right balance), building a digital identity through an efficient netlinking strategy, etc. In terms of marketing, SEO also allows you to target new prospects and thus broaden your scope.

I am a merchant, I would like to increase my online sales

As a merchant, I launched my own e-commerce site. But I lack visibility on search engines and I have trouble converting Internet users. Could an SEO agency help me increase my online sales?

It is not enough to create an e-commerce site to get conversions. This site must also be visible, and that its navigation be sufficiently ergonomic for the user to go to the end of his action. On this point, an agency will work specifically on the technicality of the pages: display speed, secure online purchase, ease of placing products or services in a basket, etc. Internet users must be able to find what they are looking for, without spending hours there. They also need to be able to pinpoint the right information, and that’s where content optimization comes in. Secondly, we can imagine increased netlinking and access to partner platforms for online sales (marketplaces and others).

My company already has its website, what to do with an agency?

I take care of the website of a large group. We are already getting a lot of traffic. The audience naturally accesses our pages via a referencing strategy that goes as much through search engines as through social networks. We are a benchmark in our field. Why budget for an agency when we are doing very well?

The answer is simple: there is always work to be done, whether in terms of SEO or site ergonomics. The Internet world is volatile, it is changing day by day. SEO experts know this well, they practice a sharp watch to know the changes that impact their business. Is your site working very well today? Tomorrow, a Google update can hurt it, because its foundations are not perfectly solid. Your site is getting a good level of traffic, but why not aim higher? You can run for the top spot in search engine results, attract more and more Internet users, in short unleash your e-commerce power and optimize your content to become an influencer yourself in your field.

 

 

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